02.04.2021

Why do corporations need accelerators?

Initially, corporate business accelerators appeared as an investment instrument, but today this is far from the only (and sometimes not the main) reason for creating your own acceleration program. Many corporations organizing accelerators do not even apply for stakes in participating startups. Why then do they need it?

Be on the edge of innovation

In order not to lose their competitive advantage, corporations need to be closer to tech startups as sources of innovation. So, the corporation opens up access to relevant and constantly updated information about changes and new technologies used in a specific business niche.

Strengthen market position

Clients give priority to those companies that offer the most modern, comprehensive solutions. The corporation’s awareness of all innovative ideas and solutions helps not only to plan implementation in production, but also to make more accurate marketing forecasts. In addition, the innovative development of the corporation helps to strengthen the trust of current customers and attract new ones.

Interact with new partners

Each new member of the corporate accelerator is an opportunity for a new successful partnership for the corporation. Also, other large corporations can often join as accelerator partners, which will be of great importance for mutual development and exchange of experience with new technological developments and teams of innovators. The accelerator, like a magnet, attracts partners.

Develop corporate innovation

An entrepreneurial culture within a company is an important part of working with innovation. Employees of the corporation who work with startups as part of the acceleration program increase their awareness of new technologies, learn new effective techniques and tools, many of which are then consolidated and used by them in their daily work. Working with start-ups also often motivates line employees to innovative thinking and internal entrepreneurship.

Summing up, I would like to note that corporate acceleration programs can be useful not only for their direct financial benefits in the form of effective implementations, but also become a real engine for new initiatives and increase competitiveness in the market. Do you want to organize your own acceleration program? Write to us and we will tell you about all the intricacies, develop an optimal corporate accelerator plan for you and help you organize it.

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