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Before the start of scouting technology companies, the GoTech Innovation team studied the markets of the target countries and proposed individual search algorithms for each region, developed a questionnaire for accepting applications in the TechScout platform that was built in the Retail Innovation Tech Alliance website as a widget. In total, GoTech Innovation analysts have made more than 5,000 contacts with technology companies. In support of scouting, an information campaign was organized to find relevant startups.
The finalist companies selected by the experts of the RITA alliance (15 companies in each selection, a total of 2 selections in 2020) received invitations to the deal flow session. Deal flow session is an online pitch session of companies for the presentation of technological solutions developed by them to partners of the RITA alliance in Russian or English.
As part of the preparation of scouting, work was also carried out: design and development of the RITA website, preparation of materials for an information campaign (implemented in two languages - Russian and English), including interviews with representatives of the RITA alliance.