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HOFF: we grant innovative projects access to our business processes

In less than a week we will finalize accepting applications from startups to launch joint pilots with corporations as part of the Retail Innovation Tech Alliance (RITA). Konstantin Peshekhonov, IT Director at HOFF, talked to GoTech Innovation co-founder Evgenia Barchenko about his company’s expectations from the first selection. GoTech Innovation is a RITA operator in Russia and the CIS. The selection of the first projects will end on April 30, startups are welcome to apply online at www.rita.vc.

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Cooperation with X5 Retail Group will give startups the opportunity to implement their projects in thousands of stores

Retail Innovation Tech Alliance (RITA) continues its first selection of startups to launch joint pilots with leading Russian corporations; applications can be submitted on the website www.rita.vc until April 30. When participating in the selection of RITA, each technology company wants to receive a proposal for cooperation and launch a pilot project. Eugenia Barchenko, co-founder of GoTech Innovation, learned from Ivan Melnik, Innovations Director at X5 Retail Group, what new solutions the X5 Retail Group expects and how to successfully complete the pitch session. GoTech Innovation is the RITA selection operator in Russia and the CIS.

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